About Us
Ipsos is one of the world’s leading market research firms. We conduct quality market research in a respectful and professional manner with consumers across the US.
Home Testing Institute, a division of Ipsos, has been providing important marketing information to our clients for over 50 years. Our panel currently has over 350,000 households - close to 875,000 individual members - across the country.
As specialists in consumer market research, we help companies evaluate new product ideas, products and services, and better understand consumer attitudes towards their products. We provide services to a number of industries including packaged goods, apparel, automotive, financial services, restaurants, among others.
We are leaders in market research with long standing associations with the Council of American Survey Research Organizations (CASRO).
Most importantly, Home Testing Institute prides itself on being highly professional and adhering to the strictest levels of confidentiality.
Click here for a direct link to our Privacy Statement.